Ad for marine recuiting

AD for Marine Recruiting

This ad displays the persuasive technique used by marine recruiters during the given time period.  It uses symbolism such as a gun with a bayonet to depict the violent and heroic nature of enlisting and becoming a marine. It also uses diction such as "Semper Fidelis" to appeal to the honor of the reader and persuade him to connect honor with the marine corps. Semper Fidelis is a latin phrase that means "always loyal" which is shown by the 3 marines. You can tell because they look exhausted and beaten up yet they are still pushing on and fighting until the war is won or they die trying. They use an older uniformed soldier in the picture as a way of displaying their interconnection and history in the way their techniques of fighting and loyalty has stayed the same for over 100 years. As if the old soldier could fight just as well with the two in the front despite the generation gap.

• Semper Fidelis=loyalty/honor 
• 168th Anniversary=tradition/belonging
• Posture=Action
• Guns=Violence
• background smoke= war and violence
• eagle on the marine pendant=power/dominance
• drums= drums serve to unite soldiers when marching which therefore symbolizes in this context the unity of being part of the marine corps
• Clothing= determination