Video starts out with brief background on what the video is about.
Video is about the dangers of texting and driving and a family's experience with the action.
video starts with emotional music and a highway of cars.
They interview the policeman that arrived on the scene. He describes the setting and what he saw when he got to the scene.
A girl was killed, and the first thing he noticed was her shoes and then that the rest of her clothing was still in the car although her body was on the roadway.
The policeman has trouble speaking to the camera when recalling the incident. This appeals to pathos.
The interview skips to some girls describing who the victim was and what her history with texting was. she texted hundreds of messages a day.
"The Last Text" was "yeah"
Another boy is physically disabled due to his driver who was texting and driving and hit a tree.
The last girl was injured by reading a text message while driving and later died in the hospital.
At the end of the video the policeman says hes come to reports like those before, bu they never get any easier. He asks the question of if reading a text message is more important then your life.
The video displays 3 very emotional and brief stories of people who either died, or are now disabled as a result of somebody using a cell phone while driving. With the use of sad music in the bakcground, closeups on the faces, and pictures of the victims, you cannot help but feel emotional and sorry for these people. The purpose of the video is to demonstrate how dangerous using a cellular device can be while driving and they use strong appeals to pathos to hopefully prevent the audience from participating.
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